Results from Borrell's 2021 Survey of Local Ad Agencies
Local Ad Agencies face stiff competition these days. Digital agencies are sprouting everywhere. On top of that, media companies have also meandered into the marketing services field, creating their own agencies. Our survey of 701 local agencies in April-June 2021 gauged what agencies are buying, what they feel is effective, and how they're feeling about the competition. This report summarizes our annual agency survey, in a 10-page report with more than a dozen charts and tables. The report is free for Borrell subscribers and includes a 30-minute webinar with Borrell analysts. To purchase the report and the complete Excel workbook of findings, the price is $1,295. An executive summary is available for free. Industry Paper Subscribers: Please login to access and download the report and register for the webinar, to be held Wednesday, Sept. 15, at 11 am EST.
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